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Oil of Olay / Procter & Gamble
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Challenge:
Pilot project using a “multi-sensual medium” for presentation and as a market research instrument.
Solution:
Atmosfera's partner Scentcommunication used the MediaScenter technology to implement unique question & answer software which contained various scent options for Oil of Olay and Proctor & Gamble.
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Unilever Magnum Ice Cream
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Challenge:
Create a scented ice cream promotional display for use in supermarkets.
Solution:
Atmosfera's partner Scentcommunication implemented a ScentController.one diffuser with a motion sensor and a Magnum ice cream aroma/flavour.
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Schwarzkopf & Henkel
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Challenge:
Create a Fa Product launch using 'scent promotion'.
Solution:
Atmosfera's partner Scentcommunication implemented MediaScenter technology with software and six scent options enabling consumers to sample the different scents.
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Samsung Scent Logo
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Challenge:
Presentation of the Samsung brand Scent Logo during the IFA 2005 trade show in Berlin. The scent needed to be ‘smelt’ in the 40.000 sq ft. hall with different intensities around the level of perception.
Solution:
Atmosfera's partner Scentcommunication has implemented a large space scenting systems to diffuse the Samsung brand Scent Logo. The system comprised two Beam Scent Diffuser which scented the entrance environment and six Wave ScentDiffuser systems
managed the fragrance within the hall.
Today, Wave Scent Diffuser systems create ‘Samsung scented environments’ in a number of Samsung’s flagship stores.
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Colgate Palmolive promotion
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Challenge:
Create a scented display for a test with Extra / Metro.
Solution:
Atmosfera's partner Scentcommunication implemented a push button-controlled ScentController.One.Eco which was integrated into a cardboard display in order to diffuse the scents of different shower gels
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Nestle Pesto Sauce Promotion
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Challenge:
Product promotion – ‘we never sold so much pesto sauce’ - for Nestle’s new pesto sauce.
Solution:
Atmosfera's partner Scentcommunication has implemented the ScentController.one.book at the Point of Purchase in hundreds of supermarkets to promote Nestle’s new pesto sauce. This resulted in a 100% increase of pesto sauce sales.
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Coca-Cola product promotion
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Challenge:
Create a scented refrigerator shelf for a Fanta promotion.
Solution:
Atmosfera's partner Scentcommunication implemented an Integrated ScentController.one with Fanta aromas/flavors to disperse the Fanta aroma.
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Mercedes Benz Museum
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Challange:
Creating an holistic experience in the museum area in which the first ever manufactured Mercedes Benz car engines are displayed
Solution:
Atmosfera's partner Scentcommunication implemented ScentController.one units to deliver a scent the fisrt Mercedes gasoline engine at the workshop garage in the entrance tunnel. In this way, the first Mercedes Benz car engine from the year of 1900 is interactively scented to complement the sound of the engine.
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Volkswagen Autostadt Museum
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Challenge:
Create a scented Advent Calendar in the park area of the VW Autostadt museum which has Christmas scents that change daily.
Solution:
Atmosfera's partner Scentcommunication implemented six Wave ScentDiffuser systems outside the VW Autostadt museum which diffused fragrances around the park and created a seasonal Christmas feeling.
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Dior Men's Fragrance Promotion
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Challenge:
Launch a presentation for the three main fragrance components of the newest Dior men's fragrance (top, middle, base notes / accords).
Solution:
Atmosfera's partner Scentcommunication has implemented ScentController.one.eco systems which were integrated into a wooden display and activated by a push button, thereby presenting the accords interactively on demand.
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Douglas AG Multi-Sensual Kiosk
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Challenge:
Incorporate a Dior multi-sensual scent kiosk in Douglas AG, Europe's leading perfume and cosmetics retailer as a marketing and presentation platform.
Solution:
Atmosfera's partner Scentcommunication implemented ScentController.six MediaScenter technology unit with a touchscreen.
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Despar Supermarkets / Fresh Food Promotion
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Challange:
Introduce a fresh food promotion supported by scent for Despar supermarkets in Italy.
Solution:
Atmosfera's partner Scentcommunication deployed the ScentController.One.Book technology across Despar supermarkets and as a result, the following increases in turnover were achieved:
Cheese: + 170%,
Smoked ham: + 340%
Coca-Cola 1,5L and 2L bottles: + 91%
By deploying the Scense ambient Scent System, the following increases in turnover were achieved:
Apples: + 20%
Strawberries + 45%
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Estee Lauder / Jo Malone Ambience Scenting
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Challenge:
Create an ambient fragrancing system for authentic, dry scenting using the client’s own branded scents
Solution:
Atmosfera's partner Scentcommunication deployed the Scentcube Ambient Scent Diffuser system in both Jo Malone and Estee Lauder stores, each using the client’s authentic brand fragrances.
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Cartier Product Launch
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Challenge:
Create a scent based promotion for a new product launch.
Solution:
Atmosfera's partner Scentcommunication deployed the MediaScenter technology with software and six scent options for the product launch.
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At the personal environment
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Make your home feel welcoming by using Atmosfera's Scentcube Ambient Scent Diffuser. By diffusing quality 100% essential oils via its ScentGel cartridge, the Scentcube can promote sensory stimulation, relaxation and an overall sense of wellbeing. The Scentcube is portable and can be moved from space to space to suite the desired indoor environment.
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Cartesse scented greeting cards
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Challenge:
Design and create scented greeting cards with 6 different scents in more than 30 card designs.
Solution:
Atmosfera's partner Scentcommunication incorporated the PromoScent, a revolutionary scent sampling product in a scented greeting cards format. This turned to be the most successful greeting card launch in Cartesse's history.
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How it Works