The ‘Scent Logo’ is a powerful and efficient Scent Marketing method which is used to create a positive emotional attachment to a brand. Also known as a ‘branded scent signature’, the Scent Logo is a unique aroma that is individually tailored to both suit and represent a particular brand.

The Scent Logo expresses the spirit of the brand and its personality and is an extension of the brand’s more ‘visual’ attributes.

The Scent Logo can be introduced in various consumer interaction points - in retail outlets and showrooms, at the point of purchase, in trade exhibitions and events, products promotions and sampling and via direct mail..

Atmosfera offers a unique service which involves the design and creation of unique Scent Logos to suit a customer’s specific brand image and brand promise.

In short, we can formulate and design a signature scent identity that is specifically aligned to your brand or product's personality.

The process of designing and creating a Scent Logo involves using a branding brief, marketing materials, store design and client demographics in order to create the right scent logo.

Atmosfera then creates an initial array of fragrances for the client’s review.

Given that this is an iterative process, the client is asked to rate each fragrance and we continue to refine the selections until the client settles on ‘the one’.

The process of matching the right Scent Logo to a brand requires a high level of expertise in emotional consumer behaviour and the art of scent making.

Atmosfera has formed an alliance with Scentcommunication, a world leader in Scent Marketing and MSR, a leading emotional marketing research company. As part of this arrangement, Atmosfera is able to capitalise on Scentcommunication's experience with creating scents for hundreds of world leading brands and MSR’s proprietory patented Emotional Marketing model. Emotional Marketing enables the characterisation of personality types on the basis of the instinctive emotional responses they express towards various scent combinations, questionnaires and voice analysis.

As such, the Atmosfera team is able to utilise a mindful and measurable scientific process to produce the perfect Scent Logo match to your brand.

Browse through our range of Scent Diffusers to learn about the different ways in which you can disperse your Scent Logo.