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BMW / IAA Motor Show 2007, Frankfurt
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Atmosfera's partner, Scentcommunication created the impression of ‘fresh air’ and hence a relieving atmosphere in BMW’s several thousand square metre hall at IAA 2007 (International Automobile Show in Frankfurt).
Discreet, yet highly sophisticated impressions were created according to the brand values of BMW and in cooperation with Meire und Meiré.
Four ScentDiffuser systems installed within the air handling units, air outlets placed around the entrance area and underneath several of the cars on display all helped to create a beautiful scented environment at the BMW booth.
Four ScentDiffuser systems were installed within the air handling units, Air outlets around the entrance area and underneath several displayed cars creating beautiful scented environments on the BMW booth.
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"Perfume" movie premiere in Paris
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Christoph Laudamiel and Christoph Hornetz created the official 15 scents that 'correspond to the key scenes of the movie ‘Perfume’ (the book by Patrick Sueskind).
These scents were displayed at the premiere of ‘Perfume’ in Paris in an exhibition which accompanied the movie presentation.
Atmosfera's partner, Scentcommunication deployed Scentcontroller.one units to interactively display each of the 15 themed scents.
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Dornbracht Ritual Spa / Salone del Mobile 2007, Milan
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Atmosfera's partner, Scentcommunication emotionally enhanced the presentation of the innovative ‘Elemental Spa’ products at the Dornbracht Ritual Spa by using a human, fresh and clean scent.
The scent is released through a Beam ScentDiffuser by two scent outlets located underneath the floor, creating a perfectly holistic experience.
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Stella McCartney - 'Stella in two' launch event
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Atmosfera's partner Scentcommunication supported the launch event of ‘Stella in two’, by presenting the different accords in different parts of the presentation area.
The ScentController.one and Scense units were used to deliver the fragrance components discretely and create a subtle experience in the different areas and parts of the gallery.
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Multibrand store 'Observatory Attitudes' in Athens
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Atmosfera's partner, Scentcommunication created a beautiful atmosphere in Greece's leading fashion store, enhancing the shopping experience and complementing the building’s stunning architecture.
A single Aircon Eco Scent Diffuser was deployed to deliver the fragranced air to the building’s air. Using controllable fragrance release, the scent diffusion can be adjusted to change the shopping experience.
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How it Works