The Atmosfera concept was born in 2006 when two Australian entrepreneurs decided that it was time for Scent Marketing to be recognised and included in the marketing mix by Intentional marketers and organisations.

Scent Marketing is a powerful method which can be used to increase sales and brand loyalty by making the ‘sense of smell ‘ the ‘way to sell’.

Upon establishing Atmosfera, the team sought to introduce inexpensive, safe and rapid deployment Point of Purchase (PoP) or Point of Sale (PoS) scent emitting  device to bridge the gap between theory and business practice on Instore Scent Marketing

Atmosfera is proud to offer the market a wide range of proven ScentPoP products as a major enabler of PoP Scent Marketing.